Concept of Reputation Risk Management || Trainer Anil Maurya
Objective To learn about the reputation risk Key Learnings from the Video 1. Concept of Reputation Risk The loss of a business/brand’s reputation is known as reputation/reputational risk. The following are the consequences when the brand name of a business gets spoiled: Decreased sales Declined market share Reduction in the social capital (Value of brand on social media platforms) Reputation risk causes loss to business from all aspects. Businesses have to struggle for a long time to gain the lost reputation. For example, a few years back Maggi lost its reputation and was even banned and was away from the market for a long time. The reputation loss also caused loss to its parent company Nestle and also created a challenge for its future in the country, and this resulted into changes in the top management of Maggi. 2. Reasons of Reputation Risk a. Product Failure It means the product is not up to the mark as per customers’ expectations or the commitments which you made while...